Disclosure: This post may contain affiliate links.
Running a business as a full-time solo creator means I wear all the hats including CEO, content creator, editor, customer service, accountant (you name it!). The truth is, I wouldn’t be able to do it all without the right tools.
These are the platforms, apps, and systems that make my life easier, keep me organized, and help me scale my business to six figures.
Everything I Use to Run My 6-Figure Creator Business in 2025
ConvertKit
Email is still one of my highest-ROI marketing channels, and ConvertKit is the platform I trust. I’ve tried other email providers, but I always come back because their automations and tagging make running two separate lists (for my brands) so simple. At around $100/month (depending on subscribers), it’s more than paid for itself in sales and community-building.
👉🏾 Start your free ConvertKit trial
DJI Osmo Pocket 3 Combo (Camera + mic)
I was the girl with all of the camera equipment. I had the sony 6400 camera, the ring lights, the box light, the tripod, the rode light… whew, it was a lot! Now? I just record on my Dji Osmo Pocket! I recommend the creator bundle which includes a camera, a microphone and an AI stand that follows your face everywhere in the shot. Plus the camera is so good that I no longer need all of these additional lights. I have simplified my tech to just the camera, the mic and a few SD cards (oh and a cute case for it all!). I record my youtube long-form videos, short form content, vlogs and even take photos with it!
SiteGround (Website Hosting)
Your website is your digital home, so hosting matters. I’ve been with SiteGround for years because their customer service is unmatched—24/7 live chat with people who actually solve problems. My site gets heavy traffic and uses a lot of images, so I’m on one of their higher-tier plans (around $115+/month which is a plan not shown on the website since its so high up). It’s a non-negotiable investment because when your site is down, you don’t make money.
👉🏾 Check out SiteGround hosting plans
Tailwind
Pinterest is one of my secret weapons for traffic, and Tailwind makes it manageable. At about $20/month, it lets me schedule pins weeks in advance while analyzing what’s working. I don’t have time to manually pin 100+ images every week, and Tailwind allows my blog traffic to keep growing even when I’m focused on YouTube or product launches.
PinClicks
PinClicks is like having a Pinterest strategist in my back pocket. It shows me keywords, analytics, and trending content so I know exactly what to create. It’s not the cheapest tool, but the right keywords = more traffic, which = more ad revenue and product sales.
👉🏾 Boost your Pinterest strategy with PinClicks
Canva
Canva is hands-down one of my top five tools. I use it for everything including YouTube thumbnails, Pinterest graphics, Instagram carousels, course workbooks, even promo images for my children’s books. When you don’t have an in-house designer, Canva is a lifesaver.
👉🏾 Try Canva Pro free for 30 days
Google Drive
Google Drive keeps my digital life together. I store blog drafts, video scripts, product mockups, and all of my brand photos here. I pay $199/year for extra storage, and it gives me peace of mind knowing everything is backed up and accessible from anywhere. However, their free plan is awesome too!
👉🏾 Get started with Google Drive
Trello
Trello is my project management tool of choice. I use it to organize blog post ideas, YouTube scripts, and even personal goals. It’s free (with paid upgrades), and while I’ve tried fancier tools, Trello just works for my brain. Running multiple brands means I need a system to keep everything straight or things fall through the cracks.
TubeBuddy
TubeBuddy is my go-to for YouTube optimization. It helps me research keywords, test titles, and analyze performance. It saves me hours of guessing what videos to film. YouTube is a long game, and TubeBuddy makes the process smarter.
VidIQ
While TubeBuddy helps me optimize, VidIQ keeps me ahead of trends. I love seeing what’s performing across niches so I can put my spin on it. At about $10/month, it’s like having insider access to what viewers want.
Descript
ChatGPT
ChatGPT is like my behind-the-scenes business partner. I use it to plan blog posts, script YouTube videos, brainstorm Pinterest titles, and even help me stay organized with my weekly schedule. At $20/month, it’s worth every penny. When you’re a solo creator, you don’t have a big team to bounce ideas off then AI fills that gap and keeps me moving forward without creative burnout.
Descript is what I use for simple video edits. It transcribes everything so I can literally edit a video by editing text. At $12/month, it’s a huge time-saver when I just need to cut down talking-head content into something polished quickly.
Final Cut Pro
When I need to level up editing—like overlays, transitions, or cinematic effects—I use Final Cut Pro. It’s a one-time investment of $299, and I love not having to worry about monthly editing software bills. For me, Descript is my “quick edit” tool, and FCP is my “make it shine” tool.
👉🏾 Learn more about Final Cut Pro
Epidemic Sound
Music sets the tone for content, and Epidemic Sound is my go-to for royalty-free tracks. At $15/month, I use it for YouTube videos and product promo content. The right soundtrack instantly makes my videos feel more polished and professional.
👉🏾 Browse Epidemic Sound’s library
ThriveCart
ThriveCart is where I sell my digital products and host my courses. It was a one-time purchase , and it’s been worth every penny. No monthly checkout fees, plus it integrates seamlessly with my email and now has it’s own course platform!
Muse.ai
Hosting course videos can get pricey, but Muse.ai is super affordable and clean. I pay around a tiny yearly fee for it. I love that my students don’t get distracted by ads or “related videos.” It’s perfect for embedding into ThriveCart courses.
QuickBooks
Managing money is just as important as making it, and QuickBooks keeps me sane during tax season. I use it to track expenses, categorize write-offs, and run simple reports. At about $30/month, it’s basically paying for peace of mind.
WebinarKit
When I run webinars, I use WebinarKit. I paid a one time fee, and I love that I can host both live and evergreen webinars without crazy monthly fees. Webinars are one of the best ways I’ve sold digital products while connecting directly with my audience.
👉🏾 Learn more about WebinarKit
Final Thoughts
Running a six-figure creator business doesn’t require the fanciest tech stack but it does require tools that save you time, make you money, and keep you organized. Every single platform on this list is something I use personally, not something I recommend just because it sounds good. If you’re a solo creator, investing in the right tools is like building your dream team—without having to hire a single person.