How to negotiate MORE money working with brands in 2023
Today, I’m sharing 5 different things you can negotiate more money working with brands. If you’re a content creator (ie: YouTuber, influencer and/or blogger), don’t be scared to offer more when working with brands! It could potentially increase the amount of money you make!
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1. Bundle it up
Instead of just offering an Instagram post… offer to bundle it with an Instagram story too. Instead of just a YouTube video also offer to include a blog post with the video. By offering other formats and other social media platforms, you can negotiate a higher rate!
This is also why it’s super important to grow more than one platform (preferably a blog or podcast -something you own!) because if you put all of your eggs into one basket and something happens (Instagram deletes your account) then you’re back at grown zero.
2. Change the duration of the campaign
Instead of just one Instagram post, offer a package where they get 3 Instagram post over the course of 3 months.
By negotiating a longer duration of the campaign, you can increase the amount of money you earn with the campaign too!
3. Negotiate Photo rights
You own the rights to your videos and photos (or your photographer). Offer the brand full rights to your photos at an additional price, so they can use your photos for their marketing campaign. This is a great way to make money working with brands and increase your rates!
4. Exclusivity
Working with a hair brand? Offer exclusivity (ie: you won’t work with any other hair brands or competitors for the next 2 months. You’ll only work with them and advertise their products). Just be sure you give a specific date for when the exclusivity expires.
5. Referral links
A referral link is a link that is given out to you to participate in their referral program and earn affiliate income. Every time you promote that brand’s product or service and you generate a sale for the company (through the referral link or code), you get paid.
When negotiating with the brand, can they offer you a promo code and when one of your followers use it, you get a percentage of that sale (affiliate income). This is a great way to make $$ with it!
